An effective website goes beyond simply displaying information and promoting services. Here are some basic functionalities that can make a medical website more effective:
Clear Call-to-Action: Do patients face difficulty in finding your clinic’s contact number or ways to inquire more information on the website?
Contact forms: Are patients tired of having to fill up an excessive number of details? Design a simple, straightforward form with only essential fields–you can ask the in-depth follow-up questions later on if required.
Mobile-Responsive: Websites which require users to zoom in and out to view information on the page are inconvenient to read and navigate. Designing a mobile-responsive webpage eases the navigation process and makes the whole customer research process more user-friendly and pleasant.
Compliance: As much as medical practitioners take pride in their knowledge, it is not recommended to flood your website’s content with medical jargon and drug terms. Other than confusing your readers, some of these pages may also be potentially flagged by Google, if it is deemed to promote certain drugs or treatment methods. Images depicting surgery, tools, and body parts which have subject references in the medical industry are also highly prohibited.
Content is King: How can you make your website more trustworthy and credible? People with health concerns may go through several rounds of research to find out more about any symptoms and treatment options. Having accurate and relevant content not only demonstrates the depth of your knowledge and expertise, but it is also an important step in convincing patients that you can provide a reliable solution to their medical problems.