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CONTENT MARKETING: GET QUALIFIED LEADS

Content Marketing: Get Qualified Leads

BACKGROUND

On 3rd October 2019, RIFF, in collaboration with HubSpot Singapore, organised an inbound marketing event where participants who were mainly Marketing Professionals from various industries and Business Owners of Start-ups/SMEs received tips and tricks on generating more qualified leads for their business.

Held at the Hubspot Asia HQ, our RIFF and HubSpot specialists shared important tips on creating a content strategy, as well as using marketing automation tools in order to increase conversions.

We also received excellent and thoughtful questions from the audiences during the Panel discussion, which makes the event more insightful and engaging for everyone!

Content Marketing Event

SPEAKERS

  • Mitchell Droge & Emiel Tindemans from RIFF
  • Delvin Chew, Chiara Gaviraghi & David Fallarme from HubSpot

WHAT’S COVERED?

  • The Fundamentals of Content Marketing
  • Content Marketing Strategy
  • Marketing Automation
Content Marketing Event

KEY TAKEAWAYS

  • Importance of buyer journey & sales funnel for effective messaging
  • Creation of message matrix based on your target audience
  • Integration of technology to automate the process and achieve business efficiency

KEEN TO JOIN OUR NEXT EVENT? SIGN UP HERE!