Inbound marketing has endless benefits to order, especially if you’re looking to increase your ROI. Investing on inbound marketing can eventually help your business reach out to new prospects and audiences in a cost-effective and organic way. Looking for an inbound marketing agency to improve the effectiveness of your marketing strategies? RIFF is the place to be!
In today’s competitive market, consumers are constantly bombarded with marketing and sales messages from all kinds of companies.
Inbound marketing is the process of attracting, engaging and satisfying your target group with compelling content during every phase of their customer journey.
There’s been a huge shift from outbound sales to inbound marketing in recent times– instead of going from door to door you can now pull qualified leads into your pipeline simply by being present at the right time during their search process. Inbound marketing helps you work smarter and more efficiently, as compared to traditional marketing.
We will craft the ideal mix of paid, owned and earned media channels, setting up your marketing automation flow to generate the highest marketing qualified leads while supporting you in nurturing them into sales qualified leads.
We can help you to determine an inbound marketing strategy, and the right content creation for all messages in the different phases of the customer journey, which will be optimised from an SEO perspective.
Our inbound marketing strategy consists of a number of channels and content type to attract potential leads to your website. We then engage with them using conversational tools such as email marketing and chat and deliver value to the leads throughout the entire customer journey through marketing automation tools.
Step 1: Insight into the buyer’s journey
For each strategic product, we first map out the decision process, including the pain points, fears, dreams and wishes of your persona. This gives us a clearer insight into the persona’s role.
Step 2: Content creation
We create content for the ‘key personas’ based on the insights from step 1, utilising content formats that best fit the persona, such as white papers, blog posts or videos.
Step 3: Focus on conversion
We will then optimise all content for SEO, including a clear call-to-action. All paid media (social, SEM and display) will be activated with a lead generation objective in mind. The content will also be shared via the CRM systems in place.
Step 4: Focus on the quality of hot leads
Within your current CRM, we will also set up a lead nurturing flow and aim to convert leads into MQLs, focusing on a combination of behaviours (e.g. clicks) and profile data (e.g. function).
From generating leads to nurturing them into customers, we utilise the best-in-class inbound marketing technology to automate the process in order to cultivate relationships and enhance your inbound efforts. As a HubSpot certified partner, our technology integrates content creation, lead generation and other components of your inbound strategy, all-in-one platform.
Want to hear more about RIFF and how we can support you in your inbound marketing activities? Get in touch with our sales team or read more about our inbound marketing strategy on our blog.
Reach out to one of our consultants today!
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