Optimising your website can result in increased traffic, since ranking highly among the top positions on the search engine result pages allows you to receive a higher number of impressions and clicks. This increase in impressions also translates to greater exposure and brand awareness.
SEO or Search Engine Optimisation is the process of driving quality organic traffic to your website by optimising the information on your page for increased visibility and higher rankings on search engine results.
As an Inbound Marketing strategy which targets users who are actively looking for your products and services online, SEO is one of the most cost-effective methods to bring in more qualified traffic. Besides making it easier for users to navigate and look for information on your pages, improving your website configuration will also allow search engines to crawl your site to ensure that your content appears on the search results page.
Our SEO Specialists are equipped with extensive knowledge on the ranking factors that search engines focus on to help your website unleash its potential to rank on the first page of search results. Through understanding your business objectives, RIFF’s SEO Specialists will devise a customised SEO strategy for your website to deliver results for your SEO campaign.
We know that optimised websites can rank for hundreds or even thousands of keywords. Therefore, through our keyword assessment research, instead of focusing on just a set of keywords, we gather all the relevant high conversion keywords that your website can potentially rank for to formulate strategies to optimise your website.
We dive deep into the major ranking factors as well as the link building, content and technical backend of your website and through monthly optimisation with result-driven strategies, we bring your website to greater heights. We send customised reports on a monthly basis to keep you updated on the progress of your campaigns.
At RIFF we split our SEO Services into three main pillars; Technical SEO, Content SEO and Authority Building (also known as Link Building). Next to that, we offer Local SEO Services, which is a combination of the three pillars but specific for companies that want to gain more foot traffic to their physical locations via Google or other search engines.
The Technical SEO Services provided by RIFF’s SEO Specialists focus on improving your website’s crawlability, indexability and overall performance. Based on your website’s needs, we will either perform a one-time all-in-one Technical Analysis which covers 75+ potential technical SEO bottlenecks or one where the works are spread over multiple sequences, focusing on the top-priority bottlenecks first.
Is your current website content written based on how you position your brand or based on how your potential consumers actually search for what you offer? When a RIFF SEO specialist performs keyword research for your website, you will receive a comprehensive list of all the keywords that are used in Google or other search engines by your (potential) consumers. Not only will this list include the volume of searches, but we will also look at the search intent behind each keyword. We believe all search queries can be divided into 4 search intents, which requires different content:
Based on our research we will suggest a number of new pages to add to your website – this can include blogs, product pages, category pages, lead generation pages, informative pages, etc. Following that, our SEO Copywriters would support you in creating pages that fit exactly to the Content Marketing Strategy that we’ve determined together.
You now have a well-performing website with the best of the best content in it and It’s time to share that content with the world! With your informative and ‘shareable’ content, we will support you in widening your reach and building on your ‘online-network’ of referrals. After all, a link to your website is just as powerful as a vote in an election. You’re all fighting for that top position but who will receive the most votes to win that desired spot?
Do you have a physical store or location that you want to boost via SEO? Check your online presence via our Local SEO checker and let us share with you how much potential there’s waiting for you!
Want to get your pages ranked at the top positions of search engine results? RIFF is ready to provide the best-in-class SEO services! Get in touch today to find out how our SEO services can help you achieve your SEO goals.
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