Video advertising has grown rapidly. It’s a powerful medium to move and reach users through sight, sound and motion. According to Cisco, 80% of the global internet traffic will be from video this year (2019). In Asia Pacific, the number is slightly higher – respectively 82%.
You might have heard that the attention span of a human being is now shorter than a goldfish. It takes three to five seconds to grab someone’s attention and convince them to continue watching the video. Nonetheless, the watch time on YouTube is growing every year by 20% in Singapore, all thanks to great content. In Indonesia, it is growing exponentially by 87%. Hence, there is an opportunity for you to engage your target audience through videos – if you could get their attention within seconds.
A great way to determine your video marketing strategy is using the “Hero, Hub, Help (Hygiene)” approach. It is a great framework to plan, create and segment your content. This tool can be used for any content creation strategy.
Tip: before you determine your video marketing strategy, first set your objectives and decide how to hook your audience.