The ‘legendary’ Chinese New Year (also known as the Spring Festival or Lunar New Year) is the largest festive holidays in Singapore, celebrated by more than 55% of the population (Google, 2019). With this uptick in engagement, a lot of marketing opportunities have opened up for your brand. However, to get the most out of your marketing efforts, it is also important to first understand your consumer’s needs and behaviour. Then, you can start planning your campaigns while capitalising on market trends and win the hearts of consumers.
To help you better accelerate your sales during the festive period, we’ve gathered 6 tips that you can leverage on when planning for your upcoming Chinese New Year (CNY) campaigns.