Many owners spend tons of money on advertising that are ineffective in reaching their paying customers. With digital marketing, not only can you design mouth-watering gourmet posters to reach the hungry, but you can also entice big spenders to patronise as well. Facebook and Google Ads allows you to target by age, income and even behaviour to better reach individuals who are better fit to your target customers; those who don’t mind splurging on a bottle of 1965.
Many advertisers know little about the ‘VIP’ guest list and hence formulate less convincing pitches to win the ‘stomachs’ of potential customers. The message to couples on Valentine’s day differs greatly from a message to families dining out during Chinese New Year. Knowing the age, income levels, behaviour, location and more about your guest list is important to open doors to the right people to dine during festive occasions.