It’s October and we are sure that you are anticipating the upcoming holiday season such as 11/11, Black Friday and even Christmas, where you get to pick up gifts for your loved ones or simply treat yourself to something that you’ve been eyeing for at a steal. Yes, the best time to shop is almost here!
While this excites buyers, it can be pretty daunting for retailers to come up with the right promotional strategy in order to still earn high profits while slashing prices. To achieve that, retailers typically focus on increasing traffic, be it online or offline store, to get the desired sales volume.
As a seasoned retailer, you might be thinking – How much more budget should I allocate for Facebook, Instagram and Google Ads advertising in order to get more traffic to my online store? While this may be important, you should also be aware that your competitors are having the same thoughts. Hence, you should be thinking – “How do I get that customer to buy from me?”.
Consumer behaviour is changing rapidly. As technology advances, buyers are expecting their digital shopping experience to be more helpful, personal and frictionless. Consumers these days are more demanding, curious and impatient. On top of that, the consumer shopping journey is becoming more complex. There are many more touchpoints, more devices and more competition, which makes it increasingly difficult for you to deliver your ads to the same pool of audience.
Hence, we are thrilled to share with you why Smart Shopping can help you win this Shopping Holiday Season!