The social media landscape has seen a lot of changes in the last decade. Started off as a platform for creating an individual profile and adding friends to our personal network, social media has now transformed from a platform for connecting with friends and family to one where users catch up on news and entertainment.
Today, we see a rising trend in social shopping. If you haven’t heard, social shopping, also known as social commerce, allows anyone to sell products directly on social media platforms such as Facebook and Instagram. Well, the “S hook Ah Lian”, as you may have heard of, is an unconventional example of social shopping.
Social shopping has been gaining traction among consumers in Southeast Asia. According to Econsultancy’s latest report on ‘The State of Social Commerce in Southeast Asia’, it was found that 85% of Southeast Asian shoppers now find it ‘quick and easy’ to purchase products via social media. In addition, 84% of the respondents also states that they will buy more on social media over the next few years (Econsultancy, 2019).
This trend offers lucrative opportunities for eCommerce companies. If you are looking to grow your sales through social media, here are some low-hanging fruit techniques you can implement and see results instantly: