All digital marketing campaigns should always be developed with an objective in mind. So let’s start laying out your objectives before you start hopping onto SEO.
SEO is a process in which you optimise your website to get ‘organic’ traffic to your website and one of its greatest advantages that SEO has is that it drives organic traffic, which essentially means ‘free traffic’. As long as your website answers the question of a user’s search better than your competitor’s, you will probably rank higher in Google, resulting in more traffic to your webpage. Unlike Search Engine Marketing (SEM), where you can invest in tools such as Google Shopping or Google Search Ads to be on top of the search result, SEO requires you to do the work yourself. The good thing is, if you rank well, you get rewarded with free traffic!
Having said that, you’d probably have this objective in mind: To get as much free (but relevant) traffic as possible to your website. Well, obtaining higher rankings is a way to achieve higher traffic, but it should not just be your only goal.
“Can you promise that I will rank on the first page of Google?” – this is normally the question that follows. The answer is, yes, we actually can, but with what keywords? Do we pick out our own keywords? If so, we could just pick your brand name and easily get it ranked on the first page of Google, or we could even promise you a number of irrelevant keywords. But that’s not the way to go. There are many reasons why a 10-keyword-on-page-1-optimisation-process wouldn’t work, so let’s get right in.