Let’s go through our tips that can help you get the best out of the backlinks to your website:
- Quality over quantity, when it comes to link building you want to ensure that your backlinks are coming from high authority websites that are relevant to your industry;
- Aim for domains with local reference, e.g. your area in the domain name or a com.sg domain extension;
- Sponsoring local (sport) organisations can help boost your link profile, but be aware of the negative impact of site-wide links and the fact that these websites are often not relevant to your industry;
- Find out from which websites your competitors are getting backlinks and reach out to the website owners of these websites to see if they are willing to link your website;
- Make use of the anchor text, include the local related keywords in the anchor text, but don’t overdo it;
- Ask your local partners to include a link from their website to yours;
- Participate in local events and get a link from the event website;
- Avoid paying for backlinks.
We have already listed ‘reviews’ as one of the tips for optimising your Google My Business, but we would like to emphasise on the importance of getting reviews for your local SEO presence.
“97% of people learn more about a local company online than anywhere else.” – SEO Tribunal
Think about it, how often do you base your decision on reviews? Or how often did you not buy from a company because you could not find any reviews or all you see was solely negative reviews?
Here are some tips on what you can do to boost your (positive) number of reviews:
- First, ask your regular customers to leave a review on your Google My Business listing – Every review can positively influence your business;
- Are you already asking your customers to review your services via text or email? Get them to submit their reviews on Google My Business instead! You can then boost the number of reviews in no-time;
- Ask friends and partners of the company to leave reviews;
- Keep in touch with your customers and clients throughout and beyond the buyer’s journey. Building relationships is just as important as getting the review itself;
- Don’t ignore or delete negative reviews, use them to show that you take all reviews seriously and take appropriate measures;
- Place a banner in your physical store asking your customers to leave you a review;
- Don’t just ask your clients or customers to leave you a review, guide them through the process;
- Don’t use fake reviews and avoid getting your own employees to write reviews.
Even though social is not a very important ranking factor when it comes to SEO, it can still help your local SEO. When setting up your social accounts, take the following tips into account:
- Use the same NAP as your GMB and citations;
- Either try to use the address or your headquarters or verify your different locations on Facebook (you’ll need support from Facebook for this set-up, or RIFF’s social media marketing services can help you with that!);
- Boost engagement on your social accounts by actively posting and reacting on your followers’ interactions;
- Add links to your website in the social bio’s.