And you are set! The basic settings are done. Do keep in mind that the 8 tips mentioned above are just some basic settings. There are many more settings to be applied across websites of different nature. If you want to ensure that your account is well implemented, get in touch with us! We’re always happy to help you achieve your goals by starting with the measurement. To summarize:
✓ Create a filtered view and a backup view
✓ Set up your goals
✓ Add bots & IP address filters
✓ Enable bots filtering on view settings
✓ Setup site search to measure the keywords of your search box
✓ Create custom alerts
✓ Enable Demographics & Interest Report
✓ Set the correct timezone for all views
- Add annotations when making major changes in your account or when your marketing campaigns start. This helps you understand the reports when there is a spike or drop on the results. Annotations can be added via the reporting interface or under view level.
- Conduct a website and Google Analytics health check regularly.