OUR CASE STUDY

MAGOSABURO

BRIEF

In 2018, Magosaburou, Japanese Restaurant approached us for digital solutions as they were in the midst of expanding their operations from Orchard Ion to Ngee Ann City. The objective was to increase brand awareness as new and loyal patrons needed to be aware of their newly furnished location.

Magosaburo Case

SOLUTIONS

RIFF employed digital channels such as Google Search, Display and Facebook with the aim to achieve top of mind awareness to audiences who are highly interested in Japanese BBQ grill and cuisines. RIFF helped Magosaburo beyond merely achieving basic awareness from the masses but also in attracting more paying customers to their restaurants. As the campaigns were location-based driven, our execution bore huge success in driving traffic to their store – which is evident from the gradual increase in web interaction and organic searches on Google Mybusiness.

RESULTS

30%

INCREASE IN

CLICK-THROUGH RATE

5x

INCREASE IN

WEBSITE FORM RESERVATIONS

“RIFF is helping myself quite a lot in managing the marketing campaigns for Magosaburo through Google ads and Facebook, which is a life saver! RIFF team is quick in responding to my queries and whenever we share or discuss an issue/topic, they always have solutions to it!”

TANIA

Business Development Manager for Magosaburo