OUR CASE STUDY

OKU JAPAN

BRIEF

Oku Japan is a travel company that provides selected accommodations with superb service and exquisite regional cuisine, expert bilingual guides, thoughtfully-created itineraries by those with a passion for Japan. In 2018, they needed to expand their digital efforts by capturing the growing interest of Japan travel in Singapore, Australia, United Kingdom, United States and New Zealand. With a small invested sum into SEO & Google Ads, RIFF was tasked to market 8 different tours across the 5 markets.

Cases Oku Japan

SOLUTION

RIFF consulted in more than just performance related challenges in the various channels, but also assisted in marketing suggestions for their tour. As sales for the company grew steadily, we were given bigger opportunities to market their service socially on Facebook. RIFF has been an important partner in continuously delivering strong advertising performance and will be providing more elevated results in the coming quarter. 

RESULTS

1.5x

INCREASE IN SALES CONVERSION

IN ~6 MONTHS

8x

INCREASE IN 'BOOK NOW' CONVERSIONS

FROM 4TH QUARTER 2018 TILL DATE

30%

INCREASE IN

CLICK-THROUGH RATE

“A lot of great ideas have been shared by RIFF team to improve our SEO and the user experience of our website. It has been a relief to have someone to strategise and take care of our Google Ads and Facebook Ads campaign, and also to ensure that they are running smoothly.”

SAMANTHA

Marketing Executive for Oku Japan