Search Engine Marketing (SEM) is online marketing which involves using organic and paid advertising to increase the visibility of websites on search engine results pages (SERPs). Google Search Ads are one such type of paid advertising that helps to get businesses found on search engines.
It is an efficient way of directly targeting consumers who are using a search engine to look for your products or services. When they search for your keywords, your text ad will be triggered to show up above the organic results, in the sponsored section of the search results page. This higher page visibility may compel searchers to click on your ad to visit your page, and ultimately contact you.