Step 1: Insight into the buyer’s journey
For each strategic product, we first map out the decision process, including the pain points, fears, dreams and wishes of your persona. This gives us a clearer insight into the persona’s role.
Step 2: Content creation
We create content for the ‘key personas’ based on the insights from step 1, utilising content formats that best fit the persona, such as white papers, blog posts or videos.
Step 3: Focus on conversion
We will then optimise all content for SEO, including a clear call-to-action. All paid media (social, SEM and display) will be activated with a lead generation objective in mind. The content will also be shared via the CRM systems in place.
Step 4: Focus on the quality of hot leads
Within your current CRM, we will also set up a lead nurturing flow and aim to convert leads into MQLs, focusing on a combination of behaviours (e.g. clicks) and profile data (e.g. function).