It is important to listen to your customers. What customers say about you on social media can offer a wealth of information, making social listening an essential component of every good marketing strategy.
Social listening involves monitoring social media channels to find certain specific keywords. As soon as your brand, product, competitor or a relevant topic is mentioned on social media, our tools will notify and allow us to respond accordingly.
Why Social Listening?
Social listening is a perfect way to collect insights directly from the people who actively talk about your brand. This will tell you what people think about you and your competitors, as well as their needs and expectations of your brand. These insights can then be used as input for strategy development, reputation management and product development.
The right targeting
An important part of social listening is knowing what to listen to. At RIFF, we care about what’s important for you and your company. We’ll set up comprehensive searches using social tooling, which looks for relevant messages and conversations all over the web.
Let RIFF help you with your Social Listening needs
You now know what social listening is and why it’s an essential part of your online strategy. To find out what people are saying about your brand on social media, contact us today!