Is your current website content written based on how you position your brand or based on how your potential consumers actually search for what you offer? When a RIFF SEO specialist performs keyword research for your website, you will receive a comprehensive list of all the keywords that are used in Google or other search engines by your (potential) consumers. Not only will this list include the volume of searches, but we will also look at the search intent behind each keyword. We believe all search queries can be divided into 4 search intents, which requires different content:
- I want to Know
- I want to Go
- I want to Do
- I want to Buy
Based on our research we will suggest a number of new pages to add to your website – this can include blogs, product pages, category pages, lead generation pages, informative pages, etc. Following that, our SEO Copywriters would support you in creating pages that fit exactly to the Content Marketing Strategy that we’ve determined together.